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Yahoo Search Marketing

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The Yahoo Search Marketing affiliate and partnership program is not very visible on their website, and is usually limited to very large websites.

The affiliate program is in fact a referral program, where you receive a certain amount of money for referring other websites to some of the Yahoo Search Marketing PPC advertising products.

You receive $80 for each Sponsored Search Fast Track referral, $20 for Sponsored Search Self Serve referrals, and $20 for Local Match referrals.

If your volume of sales increases significantly, your commission may likewise be increased.

As an added incentive, those you refer will also receive a bonus from Yahoo Search Marketing on their PPC ad programs-a $25 credit for new Sponsored Search Self-Serve accounts, or $50 off the service fee for the Fast Track program.

For Local Match, advertisers you sign up as affiliates receive a $20 credit on their new account.

The program is handled through Commission Junction and is only available to U.S. and Canadian advertisers.

Commission Junction provides a nice, easy- to-understand report of your ongoing affiliate account.

Yahoo Search Marketing also offers partnerships, but few small-to-medium-sized businesses will quality for this program, because your website needs to have a minimum of 2 million searches per month (30 million page views a month) to quality as a partner site.

You also need to supply your top three traffic sources from among the countries in which Yahoo Search Marketing appears.

If you are a media agency or a reseller and manage PPC accounts for your clients, Yahoo Search Marketing offers an “Ambassador” program.

If your total client accounts reach an aggregate spend of at least $20,000 per month, you may join the program and receive account management and free customized proposals for your client, among other perks.

Yahoo Search Marketing offers a separate program for their three “match” PPC advertising programs, but the benefits look the same for each.

A product called Marketing Console is the means by which you access the details of your Ambassador program results.

It provides Information on the overall performance of the program, but also allows you to drill down to detailed reports on an individual advertiser’s sales data.

Terms and conditions for all the affiliate and partner/ambassador programs are equal in intensity to Google.

Likewise, partners continue to receive a percentage of the income from clicks and searches made via the Yahoo Search Marketing fed advertising they have on their websites.

Keywords: referral program, affiliate program, Local Match referrals, Search Fast Track referral, Sponsored Search Self Serve referrals, partnerships, Ambassador Program,


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