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The affiliate and partnership programs for FindWhat are handled both on-site and via Commission Junction.

The Commission Junction Program is called the Advertiser Referrer Affiliate Program. Despite its long name, this is a fairly basic affiliate program.

It pays you $10 for each advertiser you refer to the Findwhat search engine who opens an account with a minimum $50 deposit.

The referred party receives $5. A variety of text links and banner advertising is offered with the promise of constantly changing designs so advertising doesn’t become stale to visitors.

The affiliate/distribution partner program on the FindWhat site itself is called AdRevenue XpressTM.

Offering small-to-medium-sized businesses participation via ads from the FindWhat advertiser network, this program is basically a standard affiliate solution.

With a free account management interface, it is an easy program to sign up for. Payment for a visitor clicking on an affiliate ad on your website is based on the net revenue that FindWhat gets for the click, minus 15% for the administrative costs of the affiliate program, rather than a set price.

The term of the program is one year, with automatic renewal unless either party provides 30-days notice.

Their terms and conditions are just as stringent as 7Search’s, with almost exactly the same limitations on countries involved, checking for spider/robot activity, and the right of FindWhat to unilaterally declare certain clicks fraudulent.

If your account is inactive for 30 days, it can be terminated. Terminated accounts are not eligible for refunds of amounts in the account, under any circumstances.

FindWhat also offers a referral program on their site, but with a required minimum of 25 new advertisers brought in per month, this is probably not a viable option for smaller businesses to Pursue.

As with other aspects of the FindWhat PPC, search engine, expectations are that change is in the air.

It is likely that FindWhat will ultimately outsource their affiliate and referral programs to Commission Junction.

The available programs as they currently exist are not particularly attractive to smaller businesses, but may be a good source of income for larger sites.

It will also be interesting to see if a more diverse set of countries for affiliate participation will evolve now that Espotting (a European-based search engine) is part of the FindWhat corporation.

Keywords: FindWhat, Commission Junction Program, Advertiser Referrer Affiliate Program,


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