http://ppcseo.org Pay Per Click Search Engine Optimizing Mon, 31 Mar 2008 17:25:19 +0000 http://backend.userland.com/rss092 en In this post I try to high light some negative expressions we use in our day to day life and present how they can be related to the advertising world. Many of our most important day to day negative expressions might not be as powerful as they are if they ... http://ppcseo.org/ In this post I try to high light some negative expressions we use in our day to day life and demonstrate how they can be related to the advertising world. Many of our most important day to day negative expressions might not be as powerful as they are if they ... http://ppcseo.org/ In this post I try to high light some negative expressions we use in our day to day life and show how they can be linked to the advertising world. Many of our most important day to day negative expressions might not be as powerful as they are if they ... http://ppcseo.org/ In this post I try to high light some negative expressions we use in our day to day life and show how they can be linked to the advertising world. Many of our most important day to day negative expressions might not be as powerful as they are if they ... http://ppcseo.org/ In this post I try to spotlight few negative expressions we use in our day to day life and demonstrate how they can be linked to the advertising world.   Many of our most important day to day negative expressions might not be as powerful as they are if they were said ... http://ppcseo.org/ This is a very interesting paper that looks like it has been used by Google employees to rate if a website is spam. I don't know if it is real or still in use, but I do know it is a most read! Spam Recognition Guide for Raters   Introduction During the course ... http://ppcseo.org/how-google-rate-spam-a-paper-for-human-spam-detector-hired-by-google/ Enhance Interactive is another PPC search engine that offers two options for affiliates, one on their website and another via Commission Junction. The Commission junction option is a standard referral program, with a $15 commission per referral. Your commission increases by percentage from an extra 33.3% for 6-10 referrals to 233.30% for ... http://ppcseo.org/enhance-interactive/ Kanoodle has two programs-a referral program through Commission Junction and a partner program via its own BrightAds service. The Commission Junction program is for referrals only. For every referred advertiser who deposits $50 minimum, you receive $15. An incentive program where you can offer potential advertisers a $5 free trial of Kanoodle ... http://ppcseo.org/kanoodle/ The affiliate and partnership programs for FindWhat are handled both on-site and via Commission Junction. The Commission Junction Program is called the Advertiser Referrer Affiliate Program. Despite its long name, this is a fairly basic affiliate program. It pays you $10 for each advertiser you refer to the Findwhat search engine who ... http://ppcseo.org/findwhat/ The Search123 affiliate and referral solutions are relatively limited in comparison to some of the other search engines. The main offering is Traffic Partner Program, which targets and concentrates on bringing in portals, other search engines, ISPs, and category sites. However, according to the terms and conditions, individual websites are also eligible ... http://ppcseo.org/search123/ There are a lot of factors an advertiser needs to consider before deciding on contextual versus keyword-based pay-per-click options. However, the best way to quickly discover which factors may work in your favor, with either model, is to investigate the contextual marketplace by experimenting with your ongoing ad campaigns. Before you begin ... http://ppcseo.org/when-contextual-pay-per-click-advertising-is-a-good-choice/ 7Search offers a slightly different affiliate and referral program. Affiliates use a 7Search search box (which pays 5 cents per qualified click), join the Pay Per Text program (puts linked text on your site that takes the visitor to a search results page based on keywords in the text, for ... http://ppcseo.org/7search/ What makes contextual advertising different is that your ads do not appear on search engine result pages. Rather, they appear directly on pages of content found on websites. In effect, if you visit a website that has information about digital cameras, you may encounter contextual advertising of related products, such as ... http://ppcseo.org/pay-per-click-contextual-advertising-versus-pay-per-click-search-engine-advertising/ Searchfeed has a robust affiliate/partner program. They offer a two-tier program, based on clicks and referrals. The affiliate (clicks) program offers either a search box and customized results page to match your website's design or the traditional inclusion of paid advertising, with topic-oriented grouping, on your website (the Category Chaser option). ... http://ppcseo.org/searchfeed/ How did the turnaround in the overall opinion of contextual advertising in the popup from to its current popularity come about? Largely, the switch in viewpoint toward contextual advertising developed out of the vision by Google to use contextual search as a means of delivering more relevant ads to its network ... http://ppcseo.org/the-development-of-contextual-advertising/ ePilot, the PPC search engine arm of Interchange Corporation, concentrates on a system of referrals (which they sometimes still call affiliates) and partnerships for their advertisers, rather than an affiliate program like Google, where you serve up ads on your own website. ePilot's referral program is very easy to understand and ... http://ppcseo.org/epilottm/ We've spoken briefly about PPC search engines and how they have responded to various incidents of click fraud. Not all search engines have programs in place that routinely check ad accounts for warning signs of click fraud, but more and more are instituting such programs in light of the increasing incidence ... http://ppcseo.org/the-response-of-search-engines-to-click-fraud/ The Yahoo Search Marketing affiliate and partnership program is not very visible on their website, and is usually limited to very large websites. The affiliate program is in fact a referral program, where you receive a certain amount of money for referring other websites to some of the Yahoo Search Marketing ... http://ppcseo.org/yahoo-search-marketing/ The Google affiliate program (Google AdSense) offers ads placed on your website along one side or via a Google search box on your site. There is no additional cost to join Google AdSense, and you can opt out of content search if you wish. Once you provide the relevant information to Google, ... http://ppcseo.org/google/ Another aspect of pay-per-click advertising is the opportunity to actually transform it into a moneymaking enterprise for yourself. Search engines offer affiliate programs, referral programs, and partnership opportunities that are not restricted to only those who use their advertising services. Almost anyone with a website can become an affiliate (often now called ... http://ppcseo.org/affiliate-referral-and-partnership-opportunities/ Some telltale signs of click fraud are quite obvious, while others take a little more tracking and analysis to identify. Many PPC search engines have programs in place to audit for click fraud, but it is a good policy to periodically took at your traffic logs, or perhaps consider using a ... http://ppcseo.org/detecting-click-fraud/ WordTracker bills itself as "the ultimate tool to increase your website traffic," and in this case, they may be right. A product of Rivergold Associates Ltd., it is definitely a research tool that every PPC advertiser needs to be acquainted with.   At the very least, take advantage of their free trial to ... http://ppcseo.org/wordtracker/ A complete breakdown of the most prevalent sources and forms of click fraud will help clarify the range and potential impact different methods of click fraud can have. Types of click fraud range from very simple to very complex and sophisticated. Here are some of the most common forms click fraud ... http://ppcseo.org/the-sources-of-click-fraud/ Good Keywords is a free tool offered by India-based Softnik Technologies that allows you to type in a keyword and find out how many searches for the term were made over the last month using Yahoo. Because it is limited to Yahoo searches only, and has no real definition of what ... http://ppcseo.org/good-keywords/ Pay-Per-Click Galaxy is only one of the software products and ebooks sold at MarketingRocket.com and their numerous affiliates by a U.K.-based company called Answers 2000 Limited. If you purchase this product directly from MarketingRocket.com, you also receive a number of add-ons, including another tool called Ad Calculator and an ebook entitled ... http://ppcseo.org/pay-per-click-galaxy/ Compare Your Clicks is a nifty little website where you can enter in any keyword and a report will quickly be generated that shows the current cost of that keyword in various pay-per-click search engines. A typical report shows the cost of the keyword in up to six positions along with ... http://ppcseo.org/compare-your-clicks/ Who's Clicking Who is a research tool targeted primarily at detecting click fraud before it decimates your PPC, search engine funds. Many search engines work on this problem as part of your agreement with them, some more successfully than others. So, if you suspect a problem but your provider doesn't agree that ... http://ppcseo.org/whos-clicking-who/ Let's look a little bit closer into some of the ways that click fraud affects advertisers. In addition to draining ad campaign accounts, click fraud can result in an increase in the cost per click for keywords. This happens because many PPC search engines base keyword pricing on how popular a term ... http://ppcseo.org/how-click-fraud-affects-advertisers/ Clicklab is a Miami-based firm with the trademark "Web Analytics Your Way that has been a valuable source of analytic solutions for many years. The tool also tracks ad campaigns in other settings such as email ad campaigns, banners, affiliate links, search engine results, and even offline advertising. Clicklab's website concentrates on ... http://ppcseo.org/clicklab/ KeywordMax is a division of Direct Response Technologies, Inc., and is a web-based product. During 2004, the product was improved with added reports on number of click throughs, number of sales or leads, sales revenue, ad spending (if any), conversion rate, and ROI. Tracking of offline ads is available as a ... http://ppcseo.org/keywordmax/ ClickTracks identifies itself as a "visitor behavior analysis tool" with a broad base of tracking products. ClickTracks offers a large number of visual demos, and tutorials on the features of the different versions of the product, as well as extremely useful free webinars that allow advertisers to see all the product's ... http://ppcseo.org/clicktracks/ One really can't overemphasize the importance of tracking the results of your PPC advertising campaigns. If you don't track where your visitors are going on your website, how many visitors came to your site through a particular ad campaign, how many visitors convert into buyers, your ROI, and so on, you ... http://ppcseo.org/the-importance-of-tracking/ AdWatcher has released a new version of their tracking software, which has even more features than previously. AdWatcher is a full-service tracking tool that can analyze any type of online ad campaign, and I must admit that the number of tracking features is impressive for such a low-cost tool. Click fraud monitoring ... http://ppcseo.org/adwatcher/ PPCBidTracker is a tool from Searchl\MarketingTools.com of RedZoneGlobal, a New Hampshire-based company offering various SEM services. An automated tracking tool that manages keyword bidding on your ads on 29 PPC search engines, they are an approved partner of Yahoo. The company also offers other solutions, including ProfitTracker for ROI tracking, ShopTracker for ... http://ppcseo.org/ppcbidtracker/ Sold through Apex Pacific Pty Ltd., Dynamic Bid Maximizer is a management tool that offers auto-bidding management of Yahoo Search Marketing, covering all of the Yahoo foreign properties. Therefore, if you arc a die-hard Yahoo client, this product is well worth investigating. There is a non-Yahoo version for Google AdWords and ... http://ppcseo.org/dynamic-bid-maximizer/ BidRank is a management tool that has been available for many years from Roofers Engineering in Wisconsin. BidRank is a stand-alone piece of soft-ware, so there is no monthly fee, but the user pays for software upgrades. BidRank is available in two formats. The first, appropriately called "BidRank for Overture (now Yahoo ... http://ppcseo.org/bidrank/ Atlas OnePoint (formerly GoToast) is a management tool that offers online solutions for many different aspects of online marketing, not just pay per click. The PPC-related products offered arc BidManager and ProfifBuilder, the latter covering ROI tracking and web analytics. BidManager is a robust tool that allows bidding control across more than ... http://ppcseo.org/atlas-onepoint/ This article deals with a description of the types of tools and services available, as well as reviews of some of the individual products or services available that can make managing an Ad campaign easier. Placing an ad on pay-per-click search engines is only half the battle. The other half is ... http://ppcseo.org/ppc-tools-that-can-be-useful-in-running-and-optimizing-ppc-campaigns/ A new version of paid advertising emerged in 2004, with the introduction of the pay-per-call model. This type of ad is very similar to a classic PPC ad, except that your listing includes a toll-free number to call to reach you. Some search engines bring up a page specific to your business ... http://ppcseo.org/pay-per-call-online-advertising/ Although comparison shopping search engines have been a fixture on the Internet for a number of years now, only lately have they become an increasing popular area for experimentation by advertisers. Most comparison shopping search engines provide a lot of information to shoppers to make informed decisions, including not just merchant ... http://ppcseo.org/comparison-shopping-ppc-search-engines/ Niche search engines are defined as those that cater to a specific market or industry instead of the general marketplace. Some of the smaller PPC search engines are in fact niche engines, because they have found that by concentrating on getting advertisers who are all selling related products and services on ... http://ppcseo.org/niche-pay-per-click-search-engines/ Although many advertisers in the United States think there is little value in investing ad dollars in PPC search engines in the international market, research shows that this is quickly changing. Several events in 2004 in the search engine marketplace helped increase the interest in placing PPC ads on international search ... http://ppcseo.org/international-ppc-search-engines/ Pay per inclusion used to be the prime method of "buying" your way onto a search engine on the Internet, starting in the late 1990s. At that point, with less competition on search engines because fewer companies had a web presence, natural rankings often worked, but paid inclusion was a guaranteed ... http://ppcseo.org/pay-per-inclusion-search-engines/ Outside of the Top Ten Pay-Per-Click Search Engines there are a large number of PPC search engines that are generally classified as "second tier". The term is usually defined as small search engine sites that typically have a relatively small amount of traffic. However, despite the smaller amounts of traffic to second-tier ... http://ppcseo.org/second-tier-pay-per-click-search-engines/ In this article we present you with a systematic analysis of the different types of search engines available and provide you with reviews to help you decide where to spend your pay-per-click ad dollars. The reviews are meant to be a starting point. We will cover the major characteristics and backgrounds ... http://ppcseo.org/types-of-pay-per-click-search-engines-and-their-pros-and-cons/ Until very recently, paid advertising on Internet yellow page and/or city guide types of websites was not considered by most small-to-medium-sized businesses to be the best of choices. This was, perhaps, because of the cost versus estimated number of visitors, or because online advertisers did not think many users accessed citywide ... http://ppcseo.org/internet-yellow-pages-city-guides-and-comparison-shopping-search-engines/ For local search, the usual PPC tips on ensuring that the landing page is one that is designed to encourage a sale (not just take people to your homepage), need to be supplemented. A few suggestions include: • Include as much local information (phone numbers, city name, etc.) as allowed in your ... http://ppcseo.org/tips-on-improving-a-local-ppc-campaign/ Primarily because so many PPC search engines have not yet instituted formalized programs to detect click fraud, and even those that have only detect a portion of actual fraud, the responsibility to proactively combat click fraud falls on the advertiser. Part of the problem with having to combat click fraud on ... http://ppcseo.org/how-advertisers-can-fight-click-fraud/ The major PPC search engines jumped quickly onto the local search market and added this feature to their programs in 2004. The two largest, Google and Yahoo, added this component early in 2004, but have made major changes since then. Due to the strength of the local search market potential, partnerships made, ... http://ppcseo.org/local-ppc-search-engines/ Some websites have offered a local component since the later part of the 1990s, but these have been mainly comparison shopping sites and directory-style sites. Their efforts may not have been perfect, but they realized the importance of local search before most other search engines did. It really wasn't until research conducted ... http://ppcseo.org/the-history-of-local-search-on-the-internet/