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Dynamic Bid Maximizer

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Sold through Apex Pacific Pty Ltd., Dynamic Bid Maximizer is a management tool that offers auto-bidding management of Yahoo Search Marketing, covering all of the Yahoo foreign properties.

Therefore, if you arc a die-hard Yahoo client, this product is well worth investigating. There is a non-Yahoo version for Google AdWords and about 10 other PPC search engines.

The tool not only manages your campaign once it has begun, but offers assistance in building a campaign and picking keywords.

Its strong points include automatic monitoring, either once per hour or just once per day, but on a 365-day, 24-hour-per-day basis.

Focusing on the number-three position as its basis point, Dynamic Bid Maximizer works to keep you in that position or move you up, if Possible (of course keeping in mind the budget you have set).

It also strives to keep the bid gal) between the top three positions as small as possible.

This is not Much different from the Yahoo Search Marketing built-in product, but the offer of a free demo version and a 30-day money-back guarantee make it hard to resist giving this tool a trial run if your marketing dollars are all Placed on Yahoo.

Key features also include continuing keyword help, monitoring of URI, rankings, customized reports, and the ability to export data to an Excel database, among many other useful features.

Good customer support and attention to irresponsible bidding that unnecessarily drives up keyword bids (the infamous “competition killer mode”), plus advance notice when one of the supported search engines is anticipating an outage, can help save money for the user.

With six levels of programs available for purchase (starting at just under $100), this product fits the needs of the small business owner with less than 100 keywords all the way up to the user who wants the flexibility of unlimited numbers of keywords and accounts (for a cost of $499).95).

A new product called Dynamic AdManager was launched on February 1, 2005, suggesting that the company may be poised to replace their Dynamic Bid Maximizer (both the Yahoo and non-Yahoo versions), as the new product includes a robust PPC bid management component.

Potential users should check the new product before committing to either version of Dynamic Bid Maximizer or at least contact Apex to see if they plan to continue to offer both products simultaneously.

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