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Compare Your Clicks

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Compare Your Clicks is a nifty little website where you can enter in any keyword and a report will quickly be generated that shows the current cost of that keyword in various pay-per-click search engines.

A typical report shows the cost of the keyword in up to six positions along with the amount of time it takes for a PPC ad to appear on the search engine.

You can adjust the parameters of your search in various ways, including which search engines to show, the number of positions per keyword, and a setting to ignore engines that take longer than a given number of seconds to respond.

The information provided can be very useful for checking out current costs across a number of the leading smaller search engines: Kanoodle, Enhance Interactive, GoClick, PageSeeker, Espotting, ePilot, FindWhat, Brainfox, and Bay9. Unfortunately, only these nine search engines are currently available.

Compare Your Clicks’ home company also offers some controversial software for purchase that, if you choose to use it, may cause PPC search engines to disable your accounts if detected.

One product is Search Engine Cloaker, a type of software not generally tolerated by search engines.

The website cautions that “Of course, you may not use Cloaker to deceive end-users through “page jacking,” “mouse-trapping,” or other techniques that promote keywords totally unrelated to the site end-users ultimately see. Cloaker is a powerful tool that must be used responsibly and ethically.”

Another product offered is Ranking Spy, which not only reveals search engine information on ranking, but can be set up to crawl your competitors’ websites, and reveal their targeting strategy.

They also provide a link to a product called TrafficSwarm, which apparently increases the traffic to our site by leaps and bounds.

An on-site forum reveals that those who use these programs are very happy with the results, and the company’s owner is very quick to respond to any questions concerning installation or set-up on an individual website.

If these products work as promised, they are relatively inexpensive and the level of support is certainly good.

The free tool, Compare Your Clicks, is a great option for advertisers, but caution is advised if you choose to integrate their other products into your ad campaigns, not just in terms of cost or effectiveness, but in how their use may affect your reputation or ranking in search engines.

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