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Clicklab is a Miami-based firm with the trademark “Web Analytics Your Way that has been a valuable source of analytic solutions for many years.

The tool also tracks ad campaigns in other settings such as email ad campaigns, banners, affiliate links, search engine results, and even offline advertising.

Clicklab’s website concentrates on click fraud, with a free white paper on the subject. The click fraud detection tool is quite robust, including an innovative product called the Click Inflation Index, “calculated as the ratio of fraudulent visitor sessions to the total number of visitor sessions and is expressed as a percentage.”

Fraudsters are identified via a scoring algorithm that suspects click fraud above a certain score threshold. They also provide a warning message popup with repeat paid clicks on your ad.

This product goes well beyond click fraud detection, however, to offer a full array of web analytics and tracking.

Using what they have identified as Key Performance Indicators (KPI), the user can customize their needs by choosing from dozens of available KPIs, including ones that analyze data by date, landing page, ROI, traffic source, search engine keyword, referring URL, and others.

In fact, almost any aspect of tracking the performance of your ad is covered in one wav or another.

One can track all the way down to the individual visitor to your website to see where they went and if the path they took led to a conversion. Post-visit analysis is included, as is the ability to view visitor segmentation.

Clicklab uses ASP and thus is a hosted solution, with no need to download or set up anything. Access to your statistical information is available 24/7 via their website.

There is no doubt that a lot of time, thought, analysis, and scientific theory has gone into the development of the Clicklab tool.

Clicklab is not necessarily a low-cost option, and fees have recently increased, with a standard $1110 activation fee added as well.

Conflicting information on the website makes it unclear as to which pricing is currently in place.

For example, Web Analytics (which doesn’t include click fraud detection) is said to cover three websites and up to 60,000 page views for $60 per month, while on time general pricing page the Web Analytics package is priced at eight sites and 300,000 page views for $60/month. Support is offered with a 48-hour turnaround guarantee, but phone support is charged per incident.

Long a standard in web analytics, Clicklab is definitely worth investigating as a full service analytics solution.

Keywords: Clicklab, click fraud,


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