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How can negative expressions enhance ad?

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In this post I try to spotlight some negative expressions we use in our day to day life and show how they can be related to the advertising world.

Many of our most important day to day negative expressions might not be as powerful as they are if they were said in positive. Let’s see some examples of expressions related to high risks: “NO RIGHT TURN,” are all difficult to say briefly and effectively in any positive construct.

It’s interesting that for years incendiary materials were marked “INFLAMMABLE” or “HIGHLY INFLAMMABLE,” perhaps because the wrong negative prefix actually sounded more dire.

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How can negative expressions improve advertising?

No Comments · Uncategorized

In this post I try to spotlight few negative expressions we use in our day to day life and present how they can be linked to the advertising world.

Many of our most important day to day negative expressions might not be as powerful as they are if they were said in positive. Let’s see some examples of expressions associated with high risks: order:, 4:4:“DON’T WALK,” are all difficult to say concisely and powerfully in any positive construct.

It’s interesting that for years incendiary materials were marked “INFLAMMABLE” or “HIGHLY INFLAMMABLE,” perhaps because the wrong negative prefix actually sounded more dire.

[Read more →]

Tags:

Negativity in advertising

No Comments · Uncategorized

In this post I try to spotlight few negative expressions we use in our day to day life and present how they can be related to the advertising world.

Many of our most important day to day negative expressions might not be as powerful as they are if they were said in positive. Let’s see some examples of expressions associated with high risks: “HIGH VOLTAGE, DO NOT TOUCH” are all difficult to say in a few words and powerfully in any positive construct.

It’s interesting that for years incendiary materials were marked “INFLAMMABLE” or “HIGHLY INFLAMMABLE,” perhaps because the wrong negative prefix actually sounded more dire.

[Read more →]

Tags: