ppcseo.org

This is a very interesting paper that looks like it has been used by Google employees to rate if a website is spam. I don’t know if it is real or still in use, but I do know it is a most read!
Spam Recognition Guide for Raters
  Introduction
During the course of rating, you may encounter [...]

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Enhance Interactive is another PPC search engine that offers two options for affiliates, one on their website and another via Commission Junction.
The Commission junction option is a standard referral program, with a $15 commission per referral.
Your commission increases by percentage from an extra 33.3% for 6-10 referrals to 233.30% for more than 51 referrals.
Thus, the [...]

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Kanoodle has two programs-a referral program through Commission Junction and a partner program via its own BrightAds service.
The Commission Junction program is for referrals only. For every referred advertiser who deposits $50 minimum, you receive $15.
An incentive program where you can offer potential advertisers a $5 free trial of Kanoodle in hopes of encouraging them [...]

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The affiliate and partnership programs for FindWhat are handled both on-site and via Commission Junction.
The Commission Junction Program is called the Advertiser Referrer Affiliate Program. Despite its long name, this is a fairly basic affiliate program.
It pays you $10 for each advertiser you refer to the Findwhat search engine who opens an account with a [...]

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The Search123 affiliate and referral solutions are relatively limited in comparison to some of the other search engines.
The main offering is Traffic Partner Program, which targets and concentrates on bringing in portals, other search engines, ISPs, and category sites.
However, according to the terms and conditions, individual websites are also eligible to participate, as long as [...]

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There are a lot of factors an advertiser needs to consider before deciding on contextual versus keyword-based pay-per-click options.
However, the best way to quickly discover which factors may work in your favor, with either model, is to investigate the contextual marketplace by experimenting with your ongoing ad campaigns.
Before you begin any contextual search ad campaign, [...]

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7Search offers a slightly different affiliate and referral program. Affiliates use a 7Search search box (which pays 5 cents per qualified click), join the Pay Per Text program (puts linked text on your site that takes the visitor to a search results page based on keywords in the text, for a 40% commission), and receive [...]

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Searchfeed has a robust affiliate/partner program. They offer a two-tier program, based on clicks and referrals.
The affiliate (clicks) program offers either a search box and customized results page to match your website’s design or the traditional inclusion of paid advertising, with topic-oriented grouping, on your website (the Category Chaser option). Detailed reports show visitors’ actions.
The [...]

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How did the turnaround in the overall opinion of contextual advertising in the popup from to its current popularity come about?
Largely, the switch in viewpoint toward contextual advertising developed out of the vision by Google to use contextual search as a means of delivering more relevant ads to its network of partners and advertisers.
Google was [...]

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ePilot, the PPC search engine arm of Interchange Corporation, concentrates on a system of referrals (which they sometimes still call affiliates) and partnerships for their advertisers, rather than an affiliate program like Google, where you serve up ads on your own website.
ePilot’s referral program is very easy to understand and participate in. For each advertiser [...]

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We’ve spoken briefly about PPC search engines and how they have responded to various incidents of click fraud.
Not all search engines have programs in place that routinely check ad accounts for warning signs of click fraud, but more and more are instituting such programs in light of the increasing incidence of click fraud and pressure [...]

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The Yahoo Search Marketing affiliate and partnership program is not very visible on their website, and is usually limited to very large websites.
The affiliate program is in fact a referral program, where you receive a certain amount of money for referring other websites to some of the Yahoo Search Marketing PPC advertising products.
You receive $80 [...]

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The Google affiliate program (Google AdSense) offers ads placed on your website along one side or via a Google search box on your site.
There is no additional cost to join Google AdSense, and you can opt out of content search if you wish.
Once you provide the relevant information to Google, there is usually a 2-3 [...]

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Another aspect of pay-per-click advertising is the opportunity to actually transform it into a moneymaking enterprise for yourself.
Search engines offer affiliate programs, referral programs, and partnership opportunities that are not restricted to only those who use their advertising services.
Almost anyone with a website can become an affiliate (often now called “referrer”) or partner with a [...]

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Some telltale signs of click fraud are quite obvious, while others take a little more tracking and analysis to identify.
Many PPC search engines have programs in place to audit for click fraud, but it is a good policy to periodically took at your traffic logs, or perhaps consider using a third-party tool to analyze the [...]

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A complete breakdown of the most prevalent sources and forms of click fraud will help clarify the range and potential impact different methods of click fraud can have.
Types of click fraud range from very simple to very complex and sophisticated. Here are some of the most common forms click fraud takes:
1. Automated Scripts-although not the simplest [...]

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Let’s look a little bit closer into some of the ways that click fraud affects advertisers.
In addition to draining ad campaign accounts, click fraud can result in an increase in the cost per click for keywords.
This happens because many PPC search engines base keyword pricing on how popular a term is and how many people [...]

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Sold through Apex Pacific Pty Ltd., Dynamic Bid Maximizer is a management tool that offers auto-bidding management of Yahoo Search Marketing, covering all of the Yahoo foreign properties.
Therefore, if you arc a die-hard Yahoo client, this product is well worth investigating. There is a non-Yahoo version for Google AdWords and about 10 other PPC search [...]

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Atlas OnePoint (formerly GoToast) is a management tool that offers online solutions for many different aspects of online marketing, not just pay per click.
The PPC-related products offered arc BidManager and ProfifBuilder, the latter covering ROI tracking and web analytics.
BidManager is a robust tool that allows bidding control across more than 30 search engines, which includes [...]

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A new version of paid advertising emerged in 2004, with the introduction of the pay-per-call model.
This type of ad is very similar to a classic PPC ad, except that your listing includes a toll-free number to call to reach you.
Some search engines bring up a page specific to your business if the visitor clicks on [...]

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Although comparison shopping search engines have been a fixture on the Internet for a number of years now, only lately have they become an increasing popular area for experimentation by advertisers.
Most comparison shopping search engines provide a lot of information to shoppers to make informed decisions, including not just merchant reviews, but also reviews from [...]

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Niche search engines are defined as those that cater to a specific market or industry instead of the general marketplace.
Some of the smaller PPC search engines are in fact niche engines, because they have found that by concentrating on getting advertisers who are all selling related products and services on one search engine, traffic specific [...]

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Although many advertisers in the United States think there is little value in investing ad dollars in PPC search engines in the international market, research shows that this is quickly changing.
Several events in 2004 in the search engine marketplace helped increase the interest in placing PPC ads on international search engines.
For one thing, Google and [...]

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Pay per inclusion used to be the prime method of “buying” your way onto a search engine on the Internet, starting in the late 1990s.
At that point, with less competition on search engines because fewer companies had a web presence, natural rankings often worked, but paid inclusion was a guaranteed way to get listed on [...]

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Outside of the Top Ten Pay-Per-Click Search Engines there are a large number of PPC search engines that are generally classified as “second tier”.
The term is usually defined as small search engine sites that typically have a relatively small amount of traffic.
However, despite the smaller amounts of traffic to second-tier PPC search engines, they may [...]

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In this article we present you with a systematic analysis of the different types of search engines available and provide you with reviews to help you decide where to spend your pay-per-click ad dollars.
The reviews are meant to be a starting point. We will cover the major characteristics and backgrounds of different search engines, some [...]

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Until very recently, paid advertising on Internet yellow page and/or city guide types of websites was not considered by most small-to-medium-sized businesses to be the best of choices.
This was, perhaps, because of the cost versus estimated number of visitors, or because online advertisers did not think many users accessed citywide types of directories, or that [...]

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For local search, the usual PPC tips on ensuring that the landing page is one that is designed to encourage a sale (not just take people to your homepage), need to be supplemented. A few suggestions include:
• Include as much local information (phone numbers, city name, etc.) as allowed in your local PPC ad, not just [...]

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Within Pay-per-click advertising, the fastest-growing trend is the ability to easily target a local audience with your ads.
There are currently two basic versions of localized PPC:
• The traditional PPC, ad on a search engine that is programmed to appear when the user searches using a location in their search phrase
• A hybrid of PPC, with various online [...]

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If you pursue branding online, you need to realize that you may be at odds with the search engines in terms of your ultimate goal, but that is nothing new in a pay-per-click campaign.
You, as the advertiser, want the visitor to spend as much time as possible on your website, while the search engine is [...]

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