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Entries Tagged as 'ppc'

How Google rate spam – A paper for human spam detector hired by Google

114 Comments · ppc

This is a very interesting paper that looks like it has been used by Google employees to rate if a website is spam. I don’t know if it is real or still in use, but I do know it is a most read!

Spam Recognition Guide for Raters

Introduction
During the course of rating, you may encounter results that Google considers spam. Some are obvious but others are less overt.  Provided here is an overview of spam recognition tools for use in rating projects.

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Enhance Interactive

12 Comments · ppc

Enhance Interactive is another PPC search engine that offers two options for affiliates, one on their website and another via Commission Junction.

The Commission junction option is a standard referral program, with a $15 commission per referral.

Your commission increases by percentage from an extra 33.3% for 6-10 referrals to 233.30% for more than 51 referrals.

Thus, the more referrals made, the more you are paid for each. In addition, quarterly bonuses of $50 to $1,500 are paid for ranges of 10-121 (or more) referrals.

The program available on Enhance Interactive sends potential affiliates to Commission junction for signup.

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Kanoodle

No Comments · ppc

Kanoodle has two programs-a referral program through Commission Junction and a partner program via its own BrightAds service.

The Commission Junction program is for referrals only. For every referred advertiser who deposits $50 minimum, you receive $15.

An incentive program where you can offer potential advertisers a $5 free trial of Kanoodle in hopes of encouraging them to sign up with you is also part of this program.

If you refer more than five advertisers, you receive a $20 bonus; for more than 10 advertisers, the bonus is $25.

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FindWhat

No Comments · ppc

The affiliate and partnership programs for FindWhat are handled both on-site and via Commission Junction.

The Commission Junction Program is called the Advertiser Referrer Affiliate Program. Despite its long name, this is a fairly basic affiliate program.

It pays you $10 for each advertiser you refer to the Findwhat search engine who opens an account with a minimum $50 deposit.

The referred party receives $5. A variety of text links and banner advertising is offered with the promise of constantly changing designs so advertising doesn’t become stale to visitors.

The affiliate/distribution partner program on the FindWhat site itself is called AdRevenue XpressTM.

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Search123

No Comments · ppc

The Search123 affiliate and referral solutions are relatively limited in comparison to some of the other search engines.

The main offering is Traffic Partner Program, which targets and concentrates on bringing in portals, other search engines, ISPs, and category sites.

However, according to the terms and conditions, individual websites are also eligible to participate, as long as their sites are contextually rich.

All of the usual types of advertising options are available, from search boxes and contextually targeted text ads to XML feeds from larger properties and customized solutions, if needed.

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When Contextual Pay-Per-Click Advertising Is a Good Choice

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There are a lot of factors an advertiser needs to consider before deciding on contextual versus keyword-based pay-per-click options.

However, the best way to quickly discover which factors may work in your favor, with either model, is to investigate the contextual marketplace by experimenting with your ongoing ad campaigns.

Before you begin any contextual search ad campaign, ensure that your keyword-based search ad setup is working at its optimal capacity.

The first step is to ensure that the content tracking option is turned off, if you use Google or Yahoo in your basic setup.

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7Search

No Comments · ppc

7Search offers a slightly different affiliate and referral program. Affiliates use a 7Search search box (which pays 5 cents per qualified click), join the Pay Per Text program (puts linked text on your site that takes the visitor to a search results page based on keywords in the text, for a 40% commission), and receive 1 cent for each click on a site-based 7Search browser toolbar.

Accessory Ads places actual ads from others on your site, but via category, to ensure that a competitor’s ad does not appear.

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Searchfeed

No Comments · ppc

Searchfeed has a robust affiliate/partner program. They offer a two-tier program, based on clicks and referrals.

The affiliate (clicks) program offers either a search box and customized results page to match your website’s design or the traditional inclusion of paid advertising, with topic-oriented grouping, on your website (the Category Chaser option). Detailed reports show visitors’ actions.

The affiliate program returns an estimated percentage of click revenue of between 35% and 50%.

Payments are made within 20 days of the end of a calendar month, with a fairly low minimum amount to release payment of $25. Payment can be made via PayPal, check, or wire transfer.

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The Development of Contextual Advertising

No Comments · ppc

How did the turnaround in the overall opinion of contextual advertising in the popup from to its current popularity come about?

Largely, the switch in viewpoint toward contextual advertising developed out of the vision by Google to use contextual search as a means of delivering more relevant ads to its network of partners and advertisers.

Google was one of the first search engines to offer content targeting in a program called AdSense that launched in March of 2003, but initially limited those eligible to participate to its larger partnered websites (those with a minimum of 20 million page views per month).

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ePilotTM

No Comments · ppc

ePilot, the PPC search engine arm of Interchange Corporation, concentrates on a system of referrals (which they sometimes still call affiliates) and partnerships for their advertisers, rather than an affiliate program like Google, where you serve up ads on your own website.

ePilot’s referral program is very easy to understand and participate in. For each advertiser that you refer to the search engine that is accepted, you will receive a commission equal to 10 percent of the total initial deposit made by that advertiser, as long as the deposit is over $99.99.

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