This is a very interesting paper that looks like it has been used by Google employees to rate if a website is spam. I don’t know if it is real or still in use, but I do know it is a most read!
Spam Recognition Guide for Raters
Introduction
During the course of rating, you may encounter [...]
Entries Tagged as 'ppc'
How Google rate spam – A paper for human spam detector hired by Google
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Enhance Interactive
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Enhance Interactive is another PPC search engine that offers two options for affiliates, one on their website and another via Commission Junction.
The Commission junction option is a standard referral program, with a $15 commission per referral.
Your commission increases by percentage from an extra 33.3% for 6-10 referrals to 233.30% for more than 51 referrals.
Thus, the [...]
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Kanoodle
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Kanoodle has two programs-a referral program through Commission Junction and a partner program via its own BrightAds service.
The Commission Junction program is for referrals only. For every referred advertiser who deposits $50 minimum, you receive $15.
An incentive program where you can offer potential advertisers a $5 free trial of Kanoodle in hopes of encouraging them [...]
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FindWhat
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The affiliate and partnership programs for FindWhat are handled both on-site and via Commission Junction.
The Commission Junction Program is called the Advertiser Referrer Affiliate Program. Despite its long name, this is a fairly basic affiliate program.
It pays you $10 for each advertiser you refer to the Findwhat search engine who opens an account with a [...]
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Search123
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The Search123 affiliate and referral solutions are relatively limited in comparison to some of the other search engines.
The main offering is Traffic Partner Program, which targets and concentrates on bringing in portals, other search engines, ISPs, and category sites.
However, according to the terms and conditions, individual websites are also eligible to participate, as long as [...]
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When Contextual Pay-Per-Click Advertising Is a Good Choice
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There are a lot of factors an advertiser needs to consider before deciding on contextual versus keyword-based pay-per-click options.
However, the best way to quickly discover which factors may work in your favor, with either model, is to investigate the contextual marketplace by experimenting with your ongoing ad campaigns.
Before you begin any contextual search ad campaign, [...]
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7Search
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7Search offers a slightly different affiliate and referral program. Affiliates use a 7Search search box (which pays 5 cents per qualified click), join the Pay Per Text program (puts linked text on your site that takes the visitor to a search results page based on keywords in the text, for a 40% commission), and receive [...]
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Searchfeed
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Searchfeed has a robust affiliate/partner program. They offer a two-tier program, based on clicks and referrals.
The affiliate (clicks) program offers either a search box and customized results page to match your website’s design or the traditional inclusion of paid advertising, with topic-oriented grouping, on your website (the Category Chaser option). Detailed reports show visitors’ actions.
The [...]
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The Development of Contextual Advertising
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How did the turnaround in the overall opinion of contextual advertising in the popup from to its current popularity come about?
Largely, the switch in viewpoint toward contextual advertising developed out of the vision by Google to use contextual search as a means of delivering more relevant ads to its network of partners and advertisers.
Google was [...]
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ePilotTM
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ePilot, the PPC search engine arm of Interchange Corporation, concentrates on a system of referrals (which they sometimes still call affiliates) and partnerships for their advertisers, rather than an affiliate program like Google, where you serve up ads on your own website.
ePilot’s referral program is very easy to understand and participate in. For each advertiser [...]
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