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Entries Tagged as 'ppc vs. seo'

pay-per-click contextual advertising versus pay-per-click search engine advertising

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What makes contextual advertising different is that your ads do not appear on search engine result pages.

Rather, they appear directly on pages of content found on websites. In effect, if you visit a website that has information about digital cameras, you may encounter contextual advertising of related products, such as memory cards, camera cases, zoom lenses, battery rechargers, etc.

Although many analysts consider contextual advertising to be a new phenomenon, it has actually been present since the Internet became a commercial enterprise, mainly in the form of banner advertising, popups, and other ads.

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Search Engine Tools and Software

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In order to track statistical information for your PPC campaign, you may need to use third-party software.

These kinds of tools will provide you with an incredible amount f information and analysis of a visitor’s actions from the point they click on your ad until the point they leave your website and will even tell you where they go after they leave your site.

These tools can also track actions that visitors take while they are on your website, such as subscribing to your online newsletter, joining your mailing list for website updates, asking for information on your affiliate program, or many other actions, including making a purchase.

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What major differences are there between Pay Per Click and Search Engine Optimization

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Many people have difficulty understanding the different parts of search engine marketing.

In a nutshell, it consists of two completely different techniques:

 

 

                      SEO (search engine optimization), and

                      PPC (pay-per-click advertising).

 

 

Although this article is meant to educate you about the latter, we feel it’s important that you understand what regular search engine optimization is.

 

 

SEO is a process of preparing your website and its constituent pages for prime positioning on search engines, using specific keywords. SEO is actually very complex, as it changes on a regular basis.

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