ppcseo.org

WordTracker bills itself as “the ultimate tool to increase your website traffic,” and in this case, they may be right.
A product of Rivergold Associates Ltd., it is definitely a research tool that every PPC advertiser needs to be acquainted with.
 
At the very least, take advantage of their free trial to see the power behind this [...]

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Good Keywords is a free tool offered by India-based Softnik Technologies that allows you to type in a keyword and find out how many searches for the term were made over the last month using Yahoo.
Because it is limited to Yahoo searches only, and has no real definition of what constitutes a “search,” it is [...]

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Pay-Per-Click Galaxy is only one of the software products and ebooks sold at MarketingRocket.com and their numerous affiliates by a U.K.-based company called Answers 2000 Limited.
If you purchase this product directly from MarketingRocket.com, you also receive a number of add-ons, including another tool called Ad Calculator and an ebook entitled “Free Pay-Per-Click Advertising and Other [...]

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Compare Your Clicks is a nifty little website where you can enter in any keyword and a report will quickly be generated that shows the current cost of that keyword in various pay-per-click search engines.
A typical report shows the cost of the keyword in up to six positions along with the amount of time it [...]

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Who’s Clicking Who is a research tool targeted primarily at detecting click fraud before it decimates your PPC, search engine funds.
Many search engines work on this problem as part of your agreement with them, some more successfully than others.
So, if you suspect a problem but your provider doesn’t agree that there is one, you may [...]

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Clicklab is a Miami-based firm with the trademark “Web Analytics Your Way that has been a valuable source of analytic solutions for many years.
The tool also tracks ad campaigns in other settings such as email ad campaigns, banners, affiliate links, search engine results, and even offline advertising.
Clicklab’s website concentrates on click fraud, with a free [...]

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KeywordMax is a division of Direct Response Technologies, Inc., and is a web-based product.
During 2004, the product was improved with added reports on number of click throughs, number of sales or leads, sales revenue, ad spending (if any), conversion rate, and ROI. Tracking of offline ads is available as a custom feature.
Unfortunately, if you use [...]

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ClickTracks identifies itself as a “visitor behavior analysis tool” with a broad base of tracking products.
ClickTracks offers a large number of visual demos, and tutorials on the features of the different versions of the product, as well as extremely useful free webinars that allow advertisers to see all the product’s features (not all of which [...]

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AdWatcher has released a new version of their tracking software, which has even more features than previously.
AdWatcher is a full-service tracking tool that can analyze any type of online ad campaign, and I must admit that the number of tracking features is impressive for such a low-cost tool.
Click fraud monitoring is done by analyzing the [...]

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PPCBidTracker is a tool from Searchl\MarketingTools.com of RedZoneGlobal, a New Hampshire-based company offering various SEM services.
An automated tracking tool that manages keyword bidding on your ads on 29 PPC search engines, they are an approved partner of Yahoo.
The company also offers other solutions, including ProfitTracker for ROI tracking, ShopTracker for shopping site advertisers, and customized [...]

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BidRank is a management tool that has been available for many years from Roofers Engineering in Wisconsin.
BidRank is a stand-alone piece of soft-ware, so there is no monthly fee, but the user pays for software upgrades.
BidRank is available in two formats. The first, appropriately called “BidRank for Overture (now Yahoo Search Marketing),” only manages keywords [...]

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This article deals with a description of the types of tools and services available, as well as reviews of some of the individual products or services available that can make managing an Ad campaign easier.
Placing an ad on pay-per-click search engines is only half the battle. The other half is ensuring that your ad campaigns [...]

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