PPC SEO

PPC SEO header image 4

Entries Tagged as 'ppc tools'

WordTracker

No Comments · ppc tools

WordTracker bills itself as “the ultimate tool to increase your website traffic,” and in this case, they may be right.

A product of Rivergold Associates Ltd., it is definitely a research tool that every PPC advertiser needs to be acquainted with.

At the very least, take advantage of their free trial to see the power behind this product. If you are just beginning to use PPC, the free trial may offer you enough to get you started. You can subscribe later, when your campaign needs to be changed.

WordTracker is a subscription-based product that specializes in reporting the relative popularity and positioning of keywords.

[Read more →]

Tags:

Good Keywords

7 Comments · ppc tools

Good Keywords is a free tool offered by India-based Softnik Technologies that allows you to type in a keyword and find out how many searches for the term were made over the last month using Yahoo.

Because it is limited to Yahoo searches only, and has no real definition of what constitutes a “search,” it is of fairly limited use.

They also include a Link Popularity tool, which shows how many other sites are linking to yours, using information gathered from AltaVista, Hotbot, MSN, and Google.

Although the mechanism for calculating the figures isn’t provided, this is certainly an interesting option.

[Read more →]

Tags:

Pay-Per-Click Galaxy

No Comments · ppc tools

Pay-Per-Click Galaxy is only one of the software products and ebooks sold at MarketingRocket.com and their numerous affiliates by a U.K.-based company called Answers 2000 Limited.

If you purchase this product directly from MarketingRocket.com, you also receive a number of add-ons, including another tool called Ad Calculator and an ebook entitled “Free Pay-Per-Click Advertising and Other Secrets,” all for $97.

Pay-Per-Click Galaxy’s stated main purpose is to suggest a “massive number of keyword combinations” for the pay-per-click user to bid on for his or her ad campaign. How does it do this?

[Read more →]

Tags:

Compare Your Clicks

No Comments · ppc tools

Compare Your Clicks is a nifty little website where you can enter in any keyword and a report will quickly be generated that shows the current cost of that keyword in various pay-per-click search engines.

A typical report shows the cost of the keyword in up to six positions along with the amount of time it takes for a PPC ad to appear on the search engine.

You can adjust the parameters of your search in various ways, including which search engines to show, the number of positions per keyword, and a setting to ignore engines that take longer than a given number of seconds to respond.

[Read more →]

Tags:

Who’s Clicking Who

No Comments · ppc tools

Who’s Clicking Who is a research tool targeted primarily at detecting click fraud before it decimates your PPC, search engine funds.

Many search engines work on this problem as part of your agreement with them, some more successfully than others.

So, if you suspect a problem but your provider doesn’t agree that there is one, you may wish to use this tool to back up your claim.

This product has an interesting history, in that an individual who suffered from click fraud himself in his PPC campaigns founded it.

[Read more →]

Tags:

Clicklab

No Comments · ppc tools

Clicklab is a Miami-based firm with the trademark “Web Analytics Your Way that has been a valuable source of analytic solutions for many years.

The tool also tracks ad campaigns in other settings such as email ad campaigns, banners, affiliate links, search engine results, and even offline advertising.

Clicklab’s website concentrates on click fraud, with a free white paper on the subject. The click fraud detection tool is quite robust, including an innovative product called the Click Inflation Index, “calculated as the ratio of fraudulent visitor sessions to the total number of visitor sessions and is expressed as a percentage.”

[Read more →]

Tags:

KeywordMax

1 Comment · ppc tools

KeywordMax is a division of Direct Response Technologies, Inc., and is a web-based product.

During 2004, the product was improved with added reports on number of click throughs, number of sales or leads, sales revenue, ad spending (if any), conversion rate, and ROI. Tracking of offline ads is available as a custom feature.

Unfortunately, if you use log files, there is a one-day delay before you can view reports based on the data.

Using cookies and Java-based code, KeywordMaxTM, offers data feeds from PPC, search engines Google AdWords, FindWhat, Yahoo, Ah-Ha, and Kanoodle.

[Read more →]

Tags:

ClickTracks

2 Comments · ppc tools

ClickTracks identifies itself as a “visitor behavior analysis tool” with a broad base of tracking products.

ClickTracks offers a large number of visual demos, and tutorials on the features of the different versions of the product, as well as extremely useful free webinars that allow advertisers to see all the product’s features (not all of which are included in the free trial version).

Reports are the strong suit of ClickTracks. While viewing a report, your live website appears, with percentage-style statistical analysis tags superimposed on the various links on your site.

[Read more →]

Tags:

AdWatcher

No Comments · ppc tools

AdWatcher has released a new version of their tracking software, which has even more features than previously.

AdWatcher is a full-service tracking tool that can analyze any type of online ad campaign, and I must admit that the number of tracking features is impressive for such a low-cost tool.

Click fraud monitoring is done by analyzing the incoming traffic for suspicious patterns, alerting you of the potential fraud that may be taking place via email.

It also displays warning messages to repeat offenders notifying them that the campaign is being monitored.

[Read more →]

Tags:

PPCBidTracker

No Comments · ppc tools

PPCBidTracker is a tool from Searchl\MarketingTools.com of RedZoneGlobal, a New Hampshire-based company offering various SEM services.

An automated tracking tool that manages keyword bidding on your ads on 29 PPC search engines, they are an approved partner of Yahoo.

The company also offers other solutions, including ProfitTracker for ROI tracking, ShopTracker for shopping site advertisers, and customized PPC consultation.

There are four key components to PPCBidTracker: BidSleep lets you lower your bids to the engine’s minimums during some days or times of the day.

[Read more →]

Tags: