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Entries Tagged as 'ppc strategy'

The Importance of Tracking

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One really can’t overemphasize the importance of tracking the results of your PPC advertising campaigns.

If you don’t track where your visitors are going on your website, how many visitors came to your site through a particular ad campaign, how many visitors convert into buyers, your ROI, and so on, you cannot be certain if a particular ad campaign is worth continuing or not.

If you are using comparison ad campaigns to see which is most effective, the most important point to remember is to make only one change each time you run a test of the ad.

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Methods PPC Advertisers Can Use to Brand Products

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There are many approaches you can to increase brand awareness for your company via pay per click.

However, you must actively work to brand your product. Remember that you are trying to some extent to be in the same league as commercial giants, such as Nike, whose phrase “just do it” immediately brings the word “Nike” to mind for almost any consumer interested in quality athletic footwear.

One good way to test the waters to see if you can make branding work in your pay-per-click advertising is to set up a separate ad campaign with branding as its ultimate goal.

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Budgeting for Pay-Per-Click Ad Campaigns

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Here, we will present some specific ups for getting the most out of your advertising dollars.

Tip 1: Constantly evaluate which keywords work better than others and disable or delete those that arc not performing well before they drain your budget.

Tip 2: Keeping a close eye on your budget. You should have a rough idea of how much is left in your PPC account at any given time.

As soon as your funds are used up, all advertising stops-whether you know it or not Most PPC search engines will notify you when you arc close to depleting your account, but the lag time between you receiving the notice and replenishing the account can cost you sales.

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