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Entries Tagged as 'ppc strategy'

Promot your business by means of negative expression

March 29th, 2008 · No Comments

In this post I try to spotlight few negative expressions we use in our day to day life and demonstrate how they can be linked to the advertising world.
 
Many of our most important day to day negative expressions might not be as powerful as they are if they were said in positive. Let’s see some [...]

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Tags: ppc strategy

The Importance of Tracking

October 10th, 2007 · No Comments

One really can’t overemphasize the importance of tracking the results of your PPC advertising campaigns.
If you don’t track where your visitors are going on your website, how many visitors came to your site through a particular ad campaign, how many visitors convert into buyers, your ROI, and so on, you cannot be certain if a [...]

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Tags: ppc strategy

Methods PPC Advertisers Can Use to Brand Products

September 21st, 2007 · No Comments

There are many approaches you can to increase brand awareness for your company via pay per click.
However, you must actively work to brand your product. Remember that you are trying to some extent to be in the same league as commercial giants, such as Nike, whose phrase “just do it” immediately brings the word “Nike” [...]

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Tags: ppc strategy

Budgeting for Pay-Per-Click Ad Campaigns

August 21st, 2007 · No Comments

Here, we will present some specific ups for getting the most out of your advertising dollars.

Tip 1: Constantly evaluate which keywords work better than others and disable or delete those that arc not performing well before they drain your budget.

Tip 2: Keeping a close eye on your budget. You should have a rough idea of [...]

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Tags: ppc strategy