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How Advertisers Can Fight Click Fraud

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Primarily because so many PPC search engines have not yet instituted formalized programs to detect click fraud, and even those that have only detect a portion of actual fraud, the responsibility to proactively combat click fraud falls on the advertiser.

Part of the problem with having to combat click fraud on your own is the amount of time involved in analyzing and organizing the evidence to present to the PPC search engine, in order to seek a refund.

Sometimes, the time involved in following through on such a claim costs more than the actual dollars involved in click fraud, which unfortunately is something that click fraud operators count on to keep them operational.

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What to consider when you make a landing page

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Once you’ve chosen your keywords, the next decision you must make concerns which page of your website you want visitors who click on your PPC ad to arrive at.

The First thought of most advertisers is to make this page (called the “landing page”) the homepage of their website, because that seems to be the most logical place to begin exploring the website.

 

However, in many cases, your landing page should be one that is specifically designed to convince the visitor to purchase your product. Alternatively, it can be the best page on your site.

 

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Ad Positioning in PPC Marketing

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The number of available positions varies depending upon the search engine and even upon the resolution of the searcher’s computer screen at times, but it is generally limited to five to eight ads.

 

 

The top three listings are the ones with the highest amount of traffic. For one thing, these top three listings are more likely to wind up in the syndicated listings (that is, those that are shown on partner sites, so you get extended reach of your act without additional payments).

 

 

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How to Developing a Successful Ad Campaign

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As you read through this article, keep the following points in mind, especially when you are ready to open an advertiser account.

·        Choose your search engine(s) wisely. Search engines differ in the type of pay-per-click services they offer and in the audience they appeal to and serve. Consequently, the same ad on different search engines will have different results.

·        An ad written for one of advertising is very different in nature from other forms of marketing.

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