ppcseo.org

Primarily because so many PPC search engines have not yet instituted formalized programs to detect click fraud, and even those that have only detect a portion of actual fraud, the responsibility to proactively combat click fraud falls on the advertiser.
Part of the problem with having to combat click fraud on your own is the amount [...]

[Read more →]

Once you’ve chosen your keywords, the next decision you must make concerns which page of your website you want visitors who click on your PPC ad to arrive at.
 
The First thought of most advertisers is to make this page (called the “landing page”) the homepage of their website, because that seems to be the most [...]

[Read more →]

The number of available positions varies depending upon the search engine and even upon the resolution of the searcher’s computer screen at times, but it is generally limited to five to eight ads.
 

The top three listings are the ones with the highest amount of traffic. For one thing, these top three listings are more likely [...]

[Read more →]

As you read through this article, keep the following points in mind, especially when you are ready to open an advertiser account.

·        Choose your search engine(s) wisely. Search engines differ in the type of pay-per-click services they offer and in the audience they appeal to and serve. Consequently, the same ad on different search engines [...]

[Read more →]