PPC SEO

PPC SEO header image 4

Entries Tagged as 'ppc history'

Local PPC Search Engines

No Comments · ppc history

The major PPC search engines jumped quickly onto the local search market and added this feature to their programs in 2004.

The two largest, Google and Yahoo, added this component early in 2004, but have made major changes since then.

Due to the strength of the local search market potential, partnerships made, acquisitions by other companies, and other factors, some other leading PPC search engine have changed dramatically in their approach to PPC advertising.

In addition, a couple of smaller PPC, search engines begun in 2005 to integrate facets of local search into their offerings.

[Read more →]

Tags:

The History of Local Search on the Internet

No Comments · ppc history

Some websites have offered a local component since the later part of the 1990s, but these have been mainly comparison shopping sites and directory-style sites.

Their efforts may not have been perfect, but they realized the importance of local search before most other search engines did.

It really wasn’t until research conducted by the highly regarded Kelsey Group, among others revealed some interesting information that made everyone in the online world sit up and take notice.

Released late in 2003, The Kelsey Group’s survey and research produced some interesting data and estimates. Here are some of the more pertinent results:

[Read more →]

Tags:

How the Internet became commercialized

No Comments · ppc history

The Internet was created in the 1960s as a means of linking a variety of governmental informational sites with the vast academic network of libraries, researchers, and academic institutions.

The initial 1969 network (called ARPANET) that eventually evolved into the Internet was a collaborative effort Commissioned by the United States Department of Defense and involved just four academic institutions.

During the next decide or so, development moved ahead quickly, despite a number of major challenges.

[Read more →]

Tags:

The Development of the Pay-Per-Click Advertising Model

No Comments · ppc history

As the web became more commercialized, various forms of advertising were developed. One of the first was the “banner ad,” which was clearly visible and easily understood.

It was often presented as being just like a billboard, but with the added advantage of people across the globe being able to view it.

Another form of advertising was “hay per click.” At its most basic level, this involved the placement of a small ad on a search engine, for which you were charged only if a visitor clicked on it.

[Read more →]

Tags: