We’ve spoken briefly about PPC search engines and how they have responded to various incidents of click fraud.
Not all search engines have programs in place that routinely check ad accounts for warning signs of click fraud, but more and more are instituting such programs in light of the increasing incidence of click fraud and pressure [...]
Entries from October 22nd, 2007
The Response of Search Engines to Click Fraud
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Yahoo Search Marketing
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The Yahoo Search Marketing affiliate and partnership program is not very visible on their website, and is usually limited to very large websites.
The affiliate program is in fact a referral program, where you receive a certain amount of money for referring other websites to some of the Yahoo Search Marketing PPC advertising products.
You receive $80 [...]
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The Google affiliate program (Google AdSense) offers ads placed on your website along one side or via a Google search box on your site.
There is no additional cost to join Google AdSense, and you can opt out of content search if you wish.
Once you provide the relevant information to Google, there is usually a 2-3 [...]
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Affiliate, Referral, and Partnership Opportunities
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Another aspect of pay-per-click advertising is the opportunity to actually transform it into a moneymaking enterprise for yourself.
Search engines offer affiliate programs, referral programs, and partnership opportunities that are not restricted to only those who use their advertising services.
Almost anyone with a website can become an affiliate (often now called “referrer”) or partner with a [...]
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Detecting Click Fraud
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Some telltale signs of click fraud are quite obvious, while others take a little more tracking and analysis to identify.
Many PPC search engines have programs in place to audit for click fraud, but it is a good policy to periodically took at your traffic logs, or perhaps consider using a third-party tool to analyze the [...]
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WordTracker
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WordTracker bills itself as “the ultimate tool to increase your website traffic,” and in this case, they may be right.
A product of Rivergold Associates Ltd., it is definitely a research tool that every PPC advertiser needs to be acquainted with.
At the very least, take advantage of their free trial to see the power behind this [...]
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The Sources of Click Fraud
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A complete breakdown of the most prevalent sources and forms of click fraud will help clarify the range and potential impact different methods of click fraud can have.
Types of click fraud range from very simple to very complex and sophisticated. Here are some of the most common forms click fraud takes:
1. Automated Scripts-although not the simplest [...]
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Good Keywords
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Good Keywords is a free tool offered by India-based Softnik Technologies that allows you to type in a keyword and find out how many searches for the term were made over the last month using Yahoo.
Because it is limited to Yahoo searches only, and has no real definition of what constitutes a “search,” it is [...]
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Pay-Per-Click Galaxy
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Pay-Per-Click Galaxy is only one of the software products and ebooks sold at MarketingRocket.com and their numerous affiliates by a U.K.-based company called Answers 2000 Limited.
If you purchase this product directly from MarketingRocket.com, you also receive a number of add-ons, including another tool called Ad Calculator and an ebook entitled “Free Pay-Per-Click Advertising and Other [...]
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Compare Your Clicks
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Compare Your Clicks is a nifty little website where you can enter in any keyword and a report will quickly be generated that shows the current cost of that keyword in various pay-per-click search engines.
A typical report shows the cost of the keyword in up to six positions along with the amount of time it [...]
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