ppcseo.org

Enhance Interactive is another PPC search engine that offers two options for affiliates, one on their website and another via Commission Junction.
The Commission junction option is a standard referral program, with a $15 commission per referral.
Your commission increases by percentage from an extra 33.3% for 6-10 referrals to 233.30% for more than 51 referrals.
Thus, the [...]

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Kanoodle has two programs-a referral program through Commission Junction and a partner program via its own BrightAds service.
The Commission Junction program is for referrals only. For every referred advertiser who deposits $50 minimum, you receive $15.
An incentive program where you can offer potential advertisers a $5 free trial of Kanoodle in hopes of encouraging them [...]

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The affiliate and partnership programs for FindWhat are handled both on-site and via Commission Junction.
The Commission Junction Program is called the Advertiser Referrer Affiliate Program. Despite its long name, this is a fairly basic affiliate program.
It pays you $10 for each advertiser you refer to the Findwhat search engine who opens an account with a [...]

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The Search123 affiliate and referral solutions are relatively limited in comparison to some of the other search engines.
The main offering is Traffic Partner Program, which targets and concentrates on bringing in portals, other search engines, ISPs, and category sites.
However, according to the terms and conditions, individual websites are also eligible to participate, as long as [...]

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There are a lot of factors an advertiser needs to consider before deciding on contextual versus keyword-based pay-per-click options.
However, the best way to quickly discover which factors may work in your favor, with either model, is to investigate the contextual marketplace by experimenting with your ongoing ad campaigns.
Before you begin any contextual search ad campaign, [...]

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7Search offers a slightly different affiliate and referral program. Affiliates use a 7Search search box (which pays 5 cents per qualified click), join the Pay Per Text program (puts linked text on your site that takes the visitor to a search results page based on keywords in the text, for a 40% commission), and receive [...]

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What makes contextual advertising different is that your ads do not appear on search engine result pages.
Rather, they appear directly on pages of content found on websites. In effect, if you visit a website that has information about digital cameras, you may encounter contextual advertising of related products, such as memory cards, camera cases, zoom [...]

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Searchfeed has a robust affiliate/partner program. They offer a two-tier program, based on clicks and referrals.
The affiliate (clicks) program offers either a search box and customized results page to match your website’s design or the traditional inclusion of paid advertising, with topic-oriented grouping, on your website (the Category Chaser option). Detailed reports show visitors’ actions.
The [...]

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How did the turnaround in the overall opinion of contextual advertising in the popup from to its current popularity come about?
Largely, the switch in viewpoint toward contextual advertising developed out of the vision by Google to use contextual search as a means of delivering more relevant ads to its network of partners and advertisers.
Google was [...]

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ePilot, the PPC search engine arm of Interchange Corporation, concentrates on a system of referrals (which they sometimes still call affiliates) and partnerships for their advertisers, rather than an affiliate program like Google, where you serve up ads on your own website.
ePilot’s referral program is very easy to understand and participate in. For each advertiser [...]

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We’ve spoken briefly about PPC search engines and how they have responded to various incidents of click fraud.
Not all search engines have programs in place that routinely check ad accounts for warning signs of click fraud, but more and more are instituting such programs in light of the increasing incidence of click fraud and pressure [...]

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The Yahoo Search Marketing affiliate and partnership program is not very visible on their website, and is usually limited to very large websites.
The affiliate program is in fact a referral program, where you receive a certain amount of money for referring other websites to some of the Yahoo Search Marketing PPC advertising products.
You receive $80 [...]

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The Google affiliate program (Google AdSense) offers ads placed on your website along one side or via a Google search box on your site.
There is no additional cost to join Google AdSense, and you can opt out of content search if you wish.
Once you provide the relevant information to Google, there is usually a 2-3 [...]

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Another aspect of pay-per-click advertising is the opportunity to actually transform it into a moneymaking enterprise for yourself.
Search engines offer affiliate programs, referral programs, and partnership opportunities that are not restricted to only those who use their advertising services.
Almost anyone with a website can become an affiliate (often now called “referrer”) or partner with a [...]

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Some telltale signs of click fraud are quite obvious, while others take a little more tracking and analysis to identify.
Many PPC search engines have programs in place to audit for click fraud, but it is a good policy to periodically took at your traffic logs, or perhaps consider using a third-party tool to analyze the [...]

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WordTracker bills itself as “the ultimate tool to increase your website traffic,” and in this case, they may be right.
A product of Rivergold Associates Ltd., it is definitely a research tool that every PPC advertiser needs to be acquainted with.
 
At the very least, take advantage of their free trial to see the power behind this [...]

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A complete breakdown of the most prevalent sources and forms of click fraud will help clarify the range and potential impact different methods of click fraud can have.
Types of click fraud range from very simple to very complex and sophisticated. Here are some of the most common forms click fraud takes:
1. Automated Scripts-although not the simplest [...]

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Good Keywords is a free tool offered by India-based Softnik Technologies that allows you to type in a keyword and find out how many searches for the term were made over the last month using Yahoo.
Because it is limited to Yahoo searches only, and has no real definition of what constitutes a “search,” it is [...]

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Pay-Per-Click Galaxy is only one of the software products and ebooks sold at MarketingRocket.com and their numerous affiliates by a U.K.-based company called Answers 2000 Limited.
If you purchase this product directly from MarketingRocket.com, you also receive a number of add-ons, including another tool called Ad Calculator and an ebook entitled “Free Pay-Per-Click Advertising and Other [...]

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Compare Your Clicks is a nifty little website where you can enter in any keyword and a report will quickly be generated that shows the current cost of that keyword in various pay-per-click search engines.
A typical report shows the cost of the keyword in up to six positions along with the amount of time it [...]

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Who’s Clicking Who is a research tool targeted primarily at detecting click fraud before it decimates your PPC, search engine funds.
Many search engines work on this problem as part of your agreement with them, some more successfully than others.
So, if you suspect a problem but your provider doesn’t agree that there is one, you may [...]

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Let’s look a little bit closer into some of the ways that click fraud affects advertisers.
In addition to draining ad campaign accounts, click fraud can result in an increase in the cost per click for keywords.
This happens because many PPC search engines base keyword pricing on how popular a term is and how many people [...]

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Clicklab is a Miami-based firm with the trademark “Web Analytics Your Way that has been a valuable source of analytic solutions for many years.
The tool also tracks ad campaigns in other settings such as email ad campaigns, banners, affiliate links, search engine results, and even offline advertising.
Clicklab’s website concentrates on click fraud, with a free [...]

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KeywordMax is a division of Direct Response Technologies, Inc., and is a web-based product.
During 2004, the product was improved with added reports on number of click throughs, number of sales or leads, sales revenue, ad spending (if any), conversion rate, and ROI. Tracking of offline ads is available as a custom feature.
Unfortunately, if you use [...]

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ClickTracks identifies itself as a “visitor behavior analysis tool” with a broad base of tracking products.
ClickTracks offers a large number of visual demos, and tutorials on the features of the different versions of the product, as well as extremely useful free webinars that allow advertisers to see all the product’s features (not all of which [...]

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One really can’t overemphasize the importance of tracking the results of your PPC advertising campaigns.
If you don’t track where your visitors are going on your website, how many visitors came to your site through a particular ad campaign, how many visitors convert into buyers, your ROI, and so on, you cannot be certain if a [...]

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AdWatcher has released a new version of their tracking software, which has even more features than previously.
AdWatcher is a full-service tracking tool that can analyze any type of online ad campaign, and I must admit that the number of tracking features is impressive for such a low-cost tool.
Click fraud monitoring is done by analyzing the [...]

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PPCBidTracker is a tool from Searchl\MarketingTools.com of RedZoneGlobal, a New Hampshire-based company offering various SEM services.
An automated tracking tool that manages keyword bidding on your ads on 29 PPC search engines, they are an approved partner of Yahoo.
The company also offers other solutions, including ProfitTracker for ROI tracking, ShopTracker for shopping site advertisers, and customized [...]

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Sold through Apex Pacific Pty Ltd., Dynamic Bid Maximizer is a management tool that offers auto-bidding management of Yahoo Search Marketing, covering all of the Yahoo foreign properties.
Therefore, if you arc a die-hard Yahoo client, this product is well worth investigating. There is a non-Yahoo version for Google AdWords and about 10 other PPC search [...]

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BidRank is a management tool that has been available for many years from Roofers Engineering in Wisconsin.
BidRank is a stand-alone piece of soft-ware, so there is no monthly fee, but the user pays for software upgrades.
BidRank is available in two formats. The first, appropriately called “BidRank for Overture (now Yahoo Search Marketing),” only manages keywords [...]

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