There are many approaches you can to increase brand awareness for your company via pay per click.
However, you must actively work to brand your product. Remember that you are trying to some extent to be in the same league as commercial giants, such as Nike, whose phrase “just do it” immediately brings the word “Nike” [...]
Entries from September 21st, 2007
Methods PPC Advertisers Can Use to Brand Products
No Comments · ppc strategy
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Branding and Pay-Per-Click Advertising
No Comments · ppc
One of the goals of every form of advertising is to increase the positive perception that a customer has of the company they purchase products from.
If enough people know a company’s name and what it stands for, a product (or the company itself) may reach the position where it is generally considered a brand name [...]
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Tips and Techniques for Contextual Ads
No Comments · ppc
The following are some tips and techniques to keep in mind if you do begin exploring the use of contextual ads.
• If are interested in exploring contextual ads, be sure that “content search” is turned on in your basic setup page of your account (in general, it’s turned on by default).
Conversely, ensure that the “content [...]
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The Response of Search Engines to Click Fraud
No Comments · ppc
We’ve spoken briefly about PPC search engines and how they have responded to various incidents of click fraud.
Not all search engines have programs in place that routinely check ad accounts for warning signs of click fraud, but more and more are instituting such programs in light of the increasing incidence of click fraud and pressure [...]
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Click fraud and how to deal with it
No Comments · ppc
One aspect of PPC advertising that is currently under scrutiny by both advertisers and search engines alike is click fraud-an unscrupulous act that previously led advertisers to abandon ad campaigns that were not making a profit.
This was not because of inherent faults in the ad or the advertiser’s decisions, but because of fraud.
Without tracking tools [...]
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Click fraud and how to deal with it
No Comments · ppc
One aspect of PPC advertising that is currently under scrutiny by both advertisers and search engines alike is click fraud-an unscrupulous act that previously led advertisers to abandon ad campaigns that were not making a profit.
This was not because of inherent faults in the ad or the advertiser’s decisions, but because of fraud.
Without tracking tools [...]
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Search Engine Tools and Software
No Comments · ppc vs. seo
In order to track statistical information for your PPC campaign, you may need to use third-party software.
These kinds of tools will provide you with an incredible amount f information and analysis of a visitor’s actions from the point they click on your ad until the point they leave your website and will even tell you [...]
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