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Entries from August 30th, 2007

Tracking Ad Campaigns

No Comments · ppc

Once you have your pay-per click ad campaigns up and running, you need to track the results of your efforts.
The primary goal of any direct-response advertising campaign is to sell a product or service or get some sort of an action from your visitor, and this type of ad campaign is no different.
We assume that [...]

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Budgeting for Pay-Per-Click Ad Campaigns

No Comments · ppc strategy

Here, we will present some specific ups for getting the most out of your advertising dollars.

Tip 1: Constantly evaluate which keywords work better than others and disable or delete those that arc not performing well before they drain your budget.

Tip 2: Keeping a close eye on your budget. You should have a rough idea of [...]

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What to consider when you make a landing page

No Comments · ppc how to

Once you’ve chosen your keywords, the next decision you must make concerns which page of your website you want visitors who click on your PPC ad to arrive at.
 
The First thought of most advertisers is to make this page (called the “landing page”) the homepage of their website, because that seems to be the most [...]

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Ad Positioning in PPC Marketing

No Comments · ppc how to

The number of available positions varies depending upon the search engine and even upon the resolution of the searcher’s computer screen at times, but it is generally limited to five to eight ads.
 

The top three listings are the ones with the highest amount of traffic. For one thing, these top three listings are more likely [...]

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Bidding for Keywords

No Comments · ppc keywords

The expense of a PPC ad campaign can vary from a small investment to thousands of dollars per month.
 

Part of the preparation of your ad is deciding how much money your company is willing to put aside for PPC ad campaigns.
 

If you arc using Google and Yahoo!, numerous user reports indicate that, at this [...]

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How do searchers benefit from Pay-Per-Click Advertising?

No Comments · ppc

Recent surveys of trends in the Internet marketplace show that a majority of people in some key demographic groups are increasingly using the Internet not just to research products, but as a place to buy them.
 

Results of a survey by The Kelsey Group showed that:
 

¨      Of the 5,582 people surveyed who had made one or [...]

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What major differences are there between Pay Per Click and Search Engine Optimization

No Comments · ppc vs. seo

Many people have difficulty understanding the different parts of search engine marketing.
In a nutshell, it consists of two completely different techniques:
 

                      SEO (search engine optimization), and
                      PPC (pay-per-click advertising).
 

Although this article is meant to educate you about the latter, we feel it’s important that you understand what regular search engine optimization is.
 

SEO is a process [...]

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How Pay-Per-Click Search Engine Advertising Works

No Comments · ppc

Pay per click (PPC) is the placement of a small “ad” on the search results page for a specific keyword or keywords in return for a specified payment when a visitor actually clicks on that ad.

The advertiser pays nothing to appear on the results page; they only pay the amount they have agreed to (or [...]

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Choosing Keywords That Work Best for Your Business

No Comments · ppc keywords

Keywords for a pay-per-click ad have an important basic function-getting potential customers to enter your website in order to purchase the products and services that you sell.

As an advertiser, you bid on keywords that describe your business, product, or service. This allows you to secure a ranking within the PPC ad section on the results [...]

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Keyword Matching Options

No Comments · ppc keywords

Let’s use the Google keyword matching options program as an example of targeting keywords. Other search engines offer comparable setups.

Google offers three basic choices:
·        Broad Match
·        Phrase Match
·        Exact Match

The default is Broad Match, which means that if your business only sells microwave ovens and you choose this two-word combination as a keyword, your ad [...]

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